May Ann Elupre Aldemita
E-commerce Operations Specialist (Shopify)
Antique, Philippines · Remote, overlapping US business hours [email protected] digitalopsbymayann.com linkedin.com/in/mayann-elupre
Summary
E-commerce operations specialist for Shopify stores: product listings and catalog data, Google Merchant Center, Klaviyo email QA, SEO content and reporting. I've worked remotely for US and UK businesses since 2011. I fact-check product and promotional claims before anything goes live, and I write SOPs so the work runs the same way every time.
Core skills
- E-commerce operations
- Shopify listings, pricing updates, collections and promotions · product data (GTINs, part numbers) · bulk imports and exports · Google Merchant Center fixes
- Klaviyo flow QA: triggers, audience filters, subject lines and links · email copy
- SEO & content
- Keyword research · product and blog content · meta titles and descriptions · internal linking · WordPress
- Reporting
- GA4 · Google Search Console · Looker Studio · Excel · Google Sheets
- Process & AI
- SOPs and process documentation · repeatable workflows in Claude and Claude Code
Experience
E-commerce Operations Specialist (Freelance)
2024 – PresentSelf-employed · Remote for US businesses · Client names available on request
- Manage product content and merchandising for Shopify stores, including a 1,200+ product catalog: listings, pricing updates, collections and seasonal promotions.
- Maintain product data for Google Shopping: barcodes (GTINs), part numbers and Merchant Center fixes. Raised live barcode coverage from 40.2% to 57.4% of variants in four weeks.
- Audited 1,223 product listings for content and formatting defects, and wrote the step-by-step fix guide the team works from.
- QA lifecycle email flows in Klaviyo before launch (triggers, audience tags, subject lines, CTA links). Rewrote 34 emails across a 13-flow program to fix broken links, buttons with no link and subject lines that rendered blank.
- Write SEO meta titles, descriptions and blog content, and fact-check product and promotional claims against manufacturer sources before they go live.
- Build reporting workbooks in Excel and Google Sheets, including competitor price tracking and freight invoice audits, and write SOPs for recurring work.
- Build repeatable workflows in Claude and Claude Code that run price checks, invoice audit checks and product-page fact-checks the same way every time.
- Coordinate day to day with developers, marketing agencies, SEO vendors and carriers. Create social media content, branded graphics and video in Canva.
Project Manager — Digital Marketing & E-commerce
2021 – 2024Integrity Commerce (UK) · Full-time
- Planned, built and launched multiple client websites end to end: navigation, page structure, content and catalog organization.
- Set up and maintained GA4, Google Search Console, Looker Studio dashboards and SEMrush, and delivered recurring performance reports to clients and internal teams.
- Coordinated daily with web designers, marketers and technical teams to keep several projects on schedule, and served as the direct client contact by email and call.
- Managed supplier integrations and product feeds (bulk imports and exports, field mapping), checking accuracy before anything went live.
SEO Specialist (Part-time)
2023 – 2024Rule Your Kingdom
- Performed competitive and technical SEO audits for client websites and documented the findings in clear, actionable reports.
- Recommended on-page improvements across product, category and blog pages, and worked with internal teams to prioritize and roll them out.
Digital Marketing Assistant (Part-time)
2020 – 2021ClearHealthMedia
- Managed WordPress websites: published and updated page content and kept the sites running smoothly.
- Built and managed Facebook Ads campaigns supporting client marketing goals.
- Produced recurring performance reports from Google Analytics, Google Search Console, AccuRanker and Mailchimp.
Virtual Assistant — Digital Marketing & Web
2014 – 2020Trafficado
- WordPress pages and articles, email and outreach campaigns in Pitchbox, customer email support and local listings.
Virtual Assistant (Freelance)
2014 – 2019Self-employed · Remote clients
- Processed orders in Amazon Seller Central; also WooCommerce and SEO tasks.
SEO & Content Roles
2011 – 2014Business Online · E-Main Web Development · DLinkers SEO Company
- Keyword research, content publishing, link building and monthly reporting. Later, off-page SEO for PC.Game (2020–2021).
Education
BS Information Systems
West Visayas State University, Iloilo City · 2007 – 2011
Certification
Web3 / Blockchain Project Manager
Udemy · 2023
Tools
E-commerce & email: Shopify, Google Merchant Center, Klaviyo, Mailchimp, WordPress
SEO & analytics: GA4, Search Console, Looker Studio, SEMrush, Microsoft Clarity
Creative & AI: Canva, CapCut, Claude, Claude Code
Work: Excel, Google Sheets, Trello, Asana, Slack, Loom
Clients from my earlier years know me as May Ann Elupre. Work samples and case studies: digitalopsbymayann.com. References available on request.