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May Ann Elupre Aldemita

E-commerce Operations Specialist (Shopify)

Antique, Philippines · Remote, overlapping US business hours [email protected] digitalopsbymayann.com linkedin.com/in/mayann-elupre

Summary

E-commerce operations specialist for Shopify stores: product listings and catalog data, Google Merchant Center, Klaviyo email QA, SEO content and reporting. I've worked remotely for US and UK businesses since 2011. I fact-check product and promotional claims before anything goes live, and I write SOPs so the work runs the same way every time.

Core skills

E-commerce operations
Shopify listings, pricing updates, collections and promotions · product data (GTINs, part numbers) · bulk imports and exports · Google Merchant Center fixes
Email
Klaviyo flow QA: triggers, audience filters, subject lines and links · email copy
SEO & content
Keyword research · product and blog content · meta titles and descriptions · internal linking · WordPress
Reporting
GA4 · Google Search Console · Looker Studio · Excel · Google Sheets
Process & AI
SOPs and process documentation · repeatable workflows in Claude and Claude Code

Experience

E-commerce Operations Specialist (Freelance)

2024 – Present

Self-employed · Remote for US businesses · Client names available on request

  • Manage product content and merchandising for Shopify stores, including a 1,200+ product catalog: listings, pricing updates, collections and seasonal promotions.
  • Maintain product data for Google Shopping: barcodes (GTINs), part numbers and Merchant Center fixes. Raised live barcode coverage from 40.2% to 57.4% of variants in four weeks.
  • Audited 1,223 product listings for content and formatting defects, and wrote the step-by-step fix guide the team works from.
  • QA lifecycle email flows in Klaviyo before launch (triggers, audience tags, subject lines, CTA links). Rewrote 34 emails across a 13-flow program to fix broken links, buttons with no link and subject lines that rendered blank.
  • Write SEO meta titles, descriptions and blog content, and fact-check product and promotional claims against manufacturer sources before they go live.
  • Build reporting workbooks in Excel and Google Sheets, including competitor price tracking and freight invoice audits, and write SOPs for recurring work.
  • Build repeatable workflows in Claude and Claude Code that run price checks, invoice audit checks and product-page fact-checks the same way every time.
  • Coordinate day to day with developers, marketing agencies, SEO vendors and carriers. Create social media content, branded graphics and video in Canva.

Project Manager — Digital Marketing & E-commerce

2021 – 2024

Integrity Commerce (UK) · Full-time

  • Planned, built and launched multiple client websites end to end: navigation, page structure, content and catalog organization.
  • Set up and maintained GA4, Google Search Console, Looker Studio dashboards and SEMrush, and delivered recurring performance reports to clients and internal teams.
  • Coordinated daily with web designers, marketers and technical teams to keep several projects on schedule, and served as the direct client contact by email and call.
  • Managed supplier integrations and product feeds (bulk imports and exports, field mapping), checking accuracy before anything went live.

SEO Specialist (Part-time)

2023 – 2024

Rule Your Kingdom

  • Performed competitive and technical SEO audits for client websites and documented the findings in clear, actionable reports.
  • Recommended on-page improvements across product, category and blog pages, and worked with internal teams to prioritize and roll them out.

Digital Marketing Assistant (Part-time)

2020 – 2021

ClearHealthMedia

  • Managed WordPress websites: published and updated page content and kept the sites running smoothly.
  • Built and managed Facebook Ads campaigns supporting client marketing goals.
  • Produced recurring performance reports from Google Analytics, Google Search Console, AccuRanker and Mailchimp.

Virtual Assistant — Digital Marketing & Web

2014 – 2020

Trafficado

  • WordPress pages and articles, email and outreach campaigns in Pitchbox, customer email support and local listings.

Virtual Assistant (Freelance)

2014 – 2019

Self-employed · Remote clients

  • Processed orders in Amazon Seller Central; also WooCommerce and SEO tasks.

SEO & Content Roles

2011 – 2014

Business Online · E-Main Web Development · DLinkers SEO Company

  • Keyword research, content publishing, link building and monthly reporting. Later, off-page SEO for PC.Game (2020–2021).

Education

BS Information Systems
West Visayas State University, Iloilo City · 2007 – 2011

Certification

Web3 / Blockchain Project Manager
Udemy · 2023

Tools

E-commerce & email: Shopify, Google Merchant Center, Klaviyo, Mailchimp, WordPress
SEO & analytics: GA4, Search Console, Looker Studio, SEMrush, Microsoft Clarity
Creative & AI: Canva, CapCut, Claude, Claude Code
Work: Excel, Google Sheets, Trello, Asana, Slack, Loom

Clients from my earlier years know me as May Ann Elupre. Work samples and case studies: digitalopsbymayann.com. References available on request.